One man’s Junk is another man’s luxury > Pass It On Initiative ( #Dubai )

It was scorching heat yet the sun could not take away the spirit of the young students of Dubai British School who volunteered for Eros Group’s much acclaimed ‘PASS IT ON’ initiative, to come forward and pass on their unwanted electronics and gadgets to the UAE labourers bringing a smile to many. 

Eros Group, leading distributors of world renowned brands along with Take My Junk and Dubai British School today distributed reusable electronics and gadgets to the labourers at the labour camp in Greens, Dubai. The ‘PASS IT ON’ campaign was kick started in Dubai British School on 13 June 2012 with a forum for students, parents, visitors and teachers to tackle the e-waste problem in the UAE. Through the forum, the students were encouraged to make a commitment to pass on their unwanted electronics products to the labourers in the UAE who could have better use for them. During the one month long campaign at DBS, Eros group organized various sessions for the students and their parents to create awareness on the benefits of electronic ‘reduce, reuse and recycle’. 

The awareness campaign which is in its 3rd year now, is in conjunction with ‘Take My Junk’ and aims at reducing electronic waste through extending the life cycle of electronic products by giving them away to those less fortunate. ‘PASS IT ON’ drop boxes were placed in DBS where students had put their unwanted electronic items. The students collected items ranging from mobile phones, air purifiers, music systems, cd and dvd players, mixers and blenders which was much appreciated by the labourers. The team from ‘Take My Junk’ today collected the items from the school and distributed it further to the labourers at a labour camp in Greens with the help of volunteers from DBS’s students, teachers & Eros Group members.