We've spotted the work of Saudi artists right in the middle of Kings Road, London! At the Italian fashion house Coccinelle, right next to the Saatchi Gallery, on display are four Saudi artists' bags...
The National Home Health Care Foundation (NHHCF), has partnered with leading fashion company Rubaiyat to launch a global charity art project that aims to develop the Foundation’s resources and strengthen the health and social services provided to patients in need and their families.
The new art project features the work of four Saudi artists from various regions of the Kingdom who have contributed with their artwork creations, which NHHCF in cooperation with Rubaiyat have printed on special handbags that have been developed and manufactured by Italian company Coccinelle.
The handbags were introduced at exhibitions in Jeddah, Riyadh and Al-Khobar, and have already gone on sale at Rubaiyat shops throughout the Kingdom and is now in the Coccinelle shops in London, UK!
The auctions accompanying the launching events in Riyadh, Jeddah, and Al-Khobar have raised more than SR 800,000 (more than $200,000). The full proceeds from all sales are being directed towards serving the NHHCF patients in need. Mrs. Abeer Qabbani, NHHCF Board Member and President of Resource Development and Public Relations, stated: “This new project in cooperation with Rubaiyat carries a charitable artistic message which reflects the new thinking adopted by the Foundation to fund its activities and charity programs...We are very pleased to have Rubaiyat as a partner since it is one of the most prestigious fashion houses in the Kingdom.”
Adding her comments, Mrs. Wafa Abbar, President of Rubaiyat, said: “For more than 30 years Rubaiyat had been a pioneer in bringing the newest and finest women’s and men’s fashion to the Kingdom and we are keen to elevate out status as a leading Saudi company by supporting initiatives and programmes that serve the community.” Mrs. Abbar concluded by saying “The exhibition held in the Kingdom featured the four participating Saudi artists, whose creations made these limited-edition Coccinelle handbags possible. The artworks are by artists Faisal Samra, Zaman Al Jasem, Noura Bouzo and Faisal Al Malki.”
(from left to right: Noura Bouzo, Faisal Al Malki, Zaman Al-Jasem; Top: Faisal Samra)
The art charity project is under the patronage of HRH Princess Adelah bint Abdullah bin Abdul Aziz, who attended the fashion exhibition that was inaugurated by HRH Princess Jawaher bint Majed bin Abdul Aziz in Jeddah on the 16th of April, 2012. The exhibition was then launched on the 7th May in Riyadh, where it was held in honour of HRH Princess Reema bint Sultan bin Abdul Aziz at the Pure Art Center, which is owned by HRH Princess Adwaa bint Yazeed bin Abdullah. The exhibition was then held in Al-Khobar, under the patronage of HRH Princess Jawaher bint Naif, at the Rubaiyat store in Al Ghosaibi Mall on the 12th May, 2012.
Oasis Magazine's own creative director: Noura Bouzo :)
(photos by Oasis Magazine Copyright)
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