In line with Lexus’ philosophy to inspire beyond expectations, INTERSECT BY LEXUS has quickly become the new destination for cosmopolitan urbanites of Dubai, attracting budding entrepreneurs, established businessmen, the quirky artistic crowd, and the stylish fashionistas, as the unique design and immaculate décor cater to all those in search of a more culturally stimulating environment. INTERSECT BY LEXUS is exactly that, as it embodies the essence of modern luxury and chic minimalism, with subtle bursts of original design elements and innovative creations.
Masamichi Katayama, the world-renowned interior designer and founder of the interior design firm Wonderwall, is the vision behind the development of both the Tokyo and Dubai concepts, and it is through his design genius that INTERSECT BY LEXUS was born. Katayama visited Dubai for the exciting launch of INTERESCT BY LEXUS, where his stunning designs were celebrated and unveiled to Dubai’s elite and key stakeholders. Using muted color palates, industrial pieces, geometric shapes and sleek lines, the funky design elements capture both the vibrant life of DIFC and the understated cool that INTERSECT BY LEXUS attracts. The juxtaposition of contemporary design and chic elegance capture the youthful and edgy aspects of this new endeavor of Lexus which is the result of this creative space that has given a fresh look to the luxury Lexus brand.
The use of space is key in the two-floor INTERSECT BY LEXUS as the first level opens up into an exceptional eatery and library that are engulfed in eclectic décor. The main dining level is surrounded by high floor-to- ceiling windows covered in an intricate bamboo façade which allows natural light to pour in through spindle grille motifs that portray the new design of Lexus cars. Six symmetrical marble pillars abounding in a collection of well selected books and creative reads line the walls of the space forming a curated library. In between the towering bookshelves are stylish yet comfortable dining areas which use the same, soft, smooth leather that is present in the Lexus supercat, the LFA, leaving guests enveloped in authentic creativity.
The Dubai venue also features some special local touches that evoke the essence of the UAE through the beautiful off-white ceilings which are inspired by sand dunes and create an endlessness to the space. The fluid dune ceilings are perfectly complimented by a spectacular, industrial chandelier made from hand blown glass that acts as a centerpiece to the space. The large black and white mural entitled, Lexus City, by Ryu Itadani, hanging above the barista counter and sunken kitchen was commissioned exclusively for INTERSECT BY LEXUS. This breathtaking piece of art depicts the global facets to the Lexus brand, through hand picked international landmarks which are connected through one road symbolizing the intersection of Lexus.
There is also a hidden projector screen within the sand dunes making it the perfect destination for the multiple art, design and culture events and activations that INTERSECT BY LEXUS will put on.
The lower garage level of INTERSECT BY LEXUS is equally as breath taking and designed with the same immaculate craftsmanship and attention to detail. The spindle grille shapes are seen again in the staircase which mimics that of tire tracks and uses hexagonal black and white tiles to take you into the mind of Lexus design philosophy. This enthralling staircase leads you into an ultra modern garage displaying a Lexus concept car. The transparent floor features Lexus car parts which have been painted in a luminescent, bright white that allows the floor to glow and mesmerize guests. Adjacent to this futuristic garage is a meticulously designed wall full of hundreds of miniature toy cars, featuring various generations of Lexus cars and displaying the powerful mark that Lexus has left on the car industry.
“INTERSECT BY LEXUS is not just about creating a branding space, but rather an ‘environment.’ It is an environment of new concepts that spotlight the people and the phenomena surrounding the LEXUS brand,” explains Katayama. “It is a place where people interact with a wide range of information and activities as an incubation platform generating new innovative ideas and concepts, it has been designed to evoke the feeling of a clubhouse or lounge, allowing people with shared values to come together and interact in a relaxed yet inspiring environment.”
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