Thursday, 16 February 2012

Harry Winston Celebrates Opening of its newest store with stars of @TomorrowBokra @afmfilms (Dubai)



How does Harry Winston celebrate the opening of its newest store in Dubai?
Harry Winston, the legendary Jeweler to the Stars and international luxury brand, celebrated the opening of its second salon in Dubai along with Ahmed Seddiqi & Sons, the region's leading Swiss Watch and Jewelry retailer.  Located in the Dubai Mall, one of the world's largest shopping malls, the impressive 110 square meter salon features Harry Winston's most iconic jewelry and timepiece collections.

As part of the opening events, the Harry Winston Midnight collection is on display from February 13th to 19th 2012. Each timepiece bears the engraved signature of leading talents who participated in the Bokra Charity Song Project last November. The ladies' Harry Winston Midnight 39mm watches in diamond-set rose gold are signed by singers Latifa and Waed, and actresses Yosra and Hend Sabry; while the Harry Winston Midnight Big Date model, also in rose gold, bears the names of legendary music producer Quincy Jones and of the singers Kadim Al Sahir, Saber El Rebai, Marwan Khoury, Fayez Al Saeed, Film Director Ali F. Mostafa and Emirati social entrepreneur Badr Jafar.  All proceeds raised from the sale of these models will be donated to the Bokra Project.  

The Bokra Charity Song Project, in association with the UN World Food Program, was exclusively created to support education, music, arts and culture for Arab children across the Middle East and North Africa. In partnership with Quincy Jones and Badr Jafar, and inspired by Quincy Jones' original "We are the World" charity production, which was reprised in 2010 on behalf of the Haiti earthquake, the Tomorrow/Bokra project aims to achieve the same level of awareness and raise funds to help the next generation of children across the Arab world.  

On the symbolic date of November 11th 2011 (11-11-11), Harry Winston partnered with Bokra for the launch of the Charity Song Project, in keeping with the company's commitments through the Harry Winston Charitable Program.  Launched in 2010, the Harry Winston Charitable Program focuses on supporting organizations that remove barriers for disadvantaged youth to obtain quality education and enable underserved populations around the globe; as well as programs providing cultural and artistic enrichment.  On hand to view Harry Winston's exceptional creations during the exclusive cocktail were some of the Middle East's most prominent personalities, including: Singer Latifa, Singer Fayez Al Saeed, Film Director Ali F. Mostafa and Emirati social entrepreneur Badr Jafar

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