Actress Ashley Greene of #Twilight > Is the DKNY Ambassador

DKNY and DKNY Jeans have tapped Ashley Greene for an exclusive one–year agreement  to represent the brands in its advertising campaigns. Ashley Greene,  best known for her recurring role as Alice Cullen in the Twilight film series, will also serve as the brands’ ambassador.  

Fall 2012 is a collection made for a true city girl who has places to go and people to see.  Sweet and strong, pretty and tough, smart and street, this season’s campaign voyeuristically and strikingly documents a slice of Ashley Greene’s life in the city. 

 Ashley Greene & model Johannes Huebl

“Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style.  She is on the forefront of what it means to connect with a global fan base through  social media, a focus that is aligned with our digital and new media initiatives”,  says Patti Cohen, Donna Karan international’s executive Vice President  for Global Marketing and communications.

Greene said: “I’ve always loved Donna Karan’s creations. To be a part of the brands’  message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about  how these clothes work for my lifestyle, whether i’m in New York, L.A. or traveling for work.”  

The relationship between the actress and the fashion house came about naturally. Greene first wore Donna Karan to a Berlin premiere of Twilight Eclipse in June 2010.  In July, Greene hosted Super Saturday in the Hamptons where she wore DKNY.  

In September 2010, the house invited Greene to attend the designer’s spring show. Most recently, Karan designed a custom gown for Greene to wear to the 2011 Costume Institute Gala at the Metropolitan Museum. A friendship and collaboration was born.  

Ashley Greene will appear in the upcoming global ad campaign for Spring 2012,  currently being photographed by Inez Van lamsweerde and Vinoodh Matadin.  She will be seen next in five upcoming films: the Twilight Saga Breaking Dawn:  part 1 (November 18, 2011) & part 2 (November 2012), Butter (february 2012), LOL (2012),  and Olivia Twisted (2013).