SWAROVSKI ELEMENTS, the premium brand for the finest crystal elements manufactured by Swarovski, celebrates its first-ever retail collaboration with luxury department store Harvey Nichols, Riyadh. This exciting retail initiative, which will run for one month, was inaugurated, by HRH Reema Bandar Al Saud, with an unveiling of the store façade and a sparkling, evening gala, on November 21, 2012. The collaboration features a unique collection of exquisite pieces made with SWAROVSKI ELEMENTS, the inspirational work of talented international and fashion forward Saudi designers.
Visitors are being treated to a spectacular shopping experience, amidst concept artwork of abstract flying birds in an opulent contemporary pattern, signifying both a feeling of freedom and exhilarating lightness. Exclusive collections from international and Saudi brands are celebrated in a fabulous presentation of cutting edge prêt-a-porter, evening gowns, suave men’s wear, ornate traditional fashion garments, and uniquely crafted jewelry and accessories — all bedazzled with SWAROVSKI ELEMENTS.
From left: NOA Couture, Mondi, and Naeema Al Shuhail Design
Dress by Naeema Al Shuhail Design
“The collaboration between Harvey Nichols Riyadh and Swarovski Elements is a very exciting one for us, working with a partner who has for many years built strong relationships with some of the world’s most famous designers. The project allows Harvey Nichols Riyadh to showcase unique creations by internationally established designers, as well as support the work of young, emerging Saudi designers” says HRH Reema Bandar Al Saud, CEO Alfa International.
Alejandro Ingelmo
Auras Jewelry
Beatrix Ong
Daneh
Asudari
Hazar
Jabra
Loomer
Moushi
Mondi
NOA Couture
Nosh
Reem AlKanhal
Omar Azure
Toby by Hatem Akeel
Repetto
“Swarovski is proud to partner with Harvey Nichols Riyadh and continue one of the company’s most treasured traditions. The philosophy of working with design talent has permeated every aspect of this family run company since it was founded in 1895,” said Flemming Nielsen, Vice President Operations Asia South Swarovski.
Eight pairs from SWAROVSKI ELEMENTS’s ‘Sparkling Contrasts’ shoe collection crafted by world renown designers, Béatrix Ong, Rupert Sanderson, René Caovilla, Ruthie Davis, Repetto, Gio Diev, Alejandro Ingelmo, all beautifully made with SWAROVSKI ELEMENTS, will also be displayed andretailed exclusively at Harvey Nichols, Riyadh, for the MENA region. The collection spans rightacross cutting edge footwear fashion and embraces design innovation.
The scintillating multi-faceted collaboration, is providing emerging Saudi designers such as Moushi, Reem Kanhal, NOA, Asudari, Nosh, Daneh, Toby By Hatem Akeel, Omar Azure, Jabra, AlRoden, Aurus, Su Estilo, Loomer, Mondi, and Al Qadem a platform unlike any other to retail limited edition collections made with SWAROVSKI ELEMENETS sold exclusively at Harvey Nichols Riyadh. In addition Hazar, a Dubai based atelier, will showcase a one-of-a-kind wedding gown that exemplifies sophisticated craftsmanship and features stunning embroidery embellished withSWAROVSKI ELEMENTS. Lebanese brand MIDA MONDE is also presenting a glamorous evening gown with feminine lace detail and crystal adornment.
Ajooba
Al Shal
Bedoon Essm
Fashion Line
First Choice
Hanayen
By artist Sundus Al-Ibrahim
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