With an innate desire to create beautiful things, Alanoud Alhajri, who is a Saudi fashion designer based in Kuwait, launched her own label “Alanoud” in 2011. The brand was created to embrace women's femininity & balance modern designs with traditional elegance.
The designs are whimsical and delicately feminine with gold appliqué and white lace.
"White is a dominant color in most of my collections. The color resembles the simplicity and purity of the brand," says Alanoud Alhajri who is now preparing for her first SS13 fashion show in Riyadh which will take place at Maison Bo-M's Riyadh Fashion Days (starts today).
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