DIA CEO and founder Rasha Khouri spent her formative years
traveling between New York, Paris, Beirut and London.
Educated at Brown University, Sciences Po and INSEAD. She launched
her career as an investment banker at JP Morgan in New York. From there, she
merged her interest in fashion with finance as a luxury goods analyst with
Merrill Lynch and UBS, in London.
2012 marks the launch of DIA-style.com, a new e-commerce site for
the Middle East in English and Arabic selling luxury ready-to-wear and
accessories by global brands.
Discerning a niche in the digital e-commerce space for a luxury
e-tailer with a product mix aimed at modern nomad such as herself, Khouri
launched DIA-BOUTIQUE.com in 2010. The site delivers fresh fashion from
independent luxury designers around the world to audiences across the globe.
Khouri frequently appears as a speaker on fashion, technology and
business at leading educational establishments such as Harvard and INSEAD as
well industry conferences.
Khouri is based in London where the DIA-style.com and
DIA-BOUTIQUE.com are headquartered.
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