Take a Seat with AURA > The Furniture Store with Arabic Roots

Taking inspiration from its Arabic roots and listening to the specific needs and unique tastes of its clientele are just some of the attributes that make this homegrown brand stand out.
 

Established in 2010 and based in Saudi Arabia, Aura meticulously weaves both Eastern and Western elements into its budget-friendly ‘Aura-branded’ home accessories and furniture.
 

With every collection, Aura’s creative director starts by visiting trade fairs in Europe to hone in on the latest trends around the world. The team later decides on a theme direction that not only focuses on the latest trends but also incorporates the richness of Saudi Arabia’s heritage. The team explains the complexity of the process, “There are some trends in Saudi that stem from its rich history, culture and tradition that will only be found in that region. These of course influence the market and Aura is the only retailer blending the international trends with Arabic form and function.
 

These influences, wishes and needs are compiled into an orientation at the beginning of each collection development cycle. As a team, we then blend the creative direction with the business requirements and customer feedback to give an initial room set guide that coordinates continued product with new introductions.”

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